However, the most profound section of Nike co-founder Bill Bowerman’s mission (the other co-founder being Phil Knight) is actually what follows: "If you have a body, you are an athlete." Here lies a classic case of words manifesting into a reality – a pledge to create a community centered around product in a way that’s both encouraging and totally inclusive. The aforementioned statement could read as divisive if that was the full messaging. The company's mission statement is simple: "To bring inspiration and innovation to every athlete in the world." He seems to have a keen eye for what works best in shoes and cleats and he took some time out of his schedule to tour the new Nike flagship store in NYC with Joe La Puma from Complex.Nike shoes make the (sneaker) world go 'round. Obviously, Nike sees something special in Odell Beckham Jr. That’s more than his NFL contract with the Giants that pays out $10.4 million over four years. It’s said to have been a 5-year deal worth more than $29 million, and it could be worth as much as $48 million in eight years with incentives. The New York Giants wide receiver signed the most lucrative shoe deal of any player in NFL history. is one of Nike’s highest-profile athletes in America. It’s going to be a first-of-its-kind store for Nike that will be equal parts commercial space as well as a space for the sneaker customization, 1-on-1 shoe consultations, and a space that showcases how the shoes are designed and manufactured. Nike recently opened a 68,000-square-foot flagship store on 5th Avenue in the heart of Manhattan.
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